Turning Around a Small Business.
Table
of Contents: Turning Around a Small Business
-What this book can and cannot do for you.
-The structure of this book.
-Who this book is written for.
-Industries and focuses.
-Industry Segments.
-Step 1: Identify the problems.
-What went wrong?
-Declining sales.
-Increased expenses.
-Lost profit margins.
-Staying alive.
-Dealing with creditors.
-Raising cash in a hurry.
-Breaking your losing streak.
-Can’t give it up because it’s your living?
-You’re competitors are making their businesses work, so why can’t you?
-Competitive knock-off sheet.
-Going through an analysis process.
-Step 2: Define the solutions.
-Sizing up the competition.
-How to tackle some typical competitive situations.
-Fighting a “Low Price Leader”.
-Fighting a “High Price Leader”.
-Fighting a competitor with a superior location or marketing budget.
-Fighting “Added Value Kings”.
-Fighting “Specialists”.
-Fighting the “Biggest Range in Town”.
-Fighting “Service with a Smile” competitors.
-Fighting “Speed Demons”.
-Generating more from what you have.
-Refocusing services.
-Adding services.
-Revisiting your customer base.
-Cutting Costs.
-Payroll and Compensation.
-Business premises.
-Inventory.
-Working on your financials.
-Your business financials.
-What’s important, and what’s not?
-Seeing through the trees to the forest.
-Finding out where your profit comes from.
-Step 4: Implement the solutions.
-Figuring out where to focus your efforts.
-What to do first.
-What to do with the numbers.
-Booking revenue.
-How to know if it’s working.
-Step 5: Track the results.
-Cash is King.
-How often should you track the numbers?
-Step 6: Fix or replace poorly working solutions.
-Fine-tuning.
-Watch the numbers every day.
-Step 7: What’s next?
-Once it’s fixed, then what?
-Figure out what you really want.
-Making the numbers look impressive.
-Getting ready to expand.
-Getting ready to sell.
-Winding up: what are the steps?
-Selling: is it even possible?
-The financials.
-The business operation.
-The assets.
-Setting price and Terms.
-The selling process.
-Resources.
-Tracking Sheets.
-Raising capital.
-General small business information.
-Who to talk to.
-How to find a lawyer.
-How to find an accountant.
-About the author.